Why Are Contextual Advertising So Useful

Contextual advertising is a smart and intelligent type of online advertising because in this method, it scans a website for the main keywords and provides ads on the website or blog related to the information that the visitors are looking for. These ads may appear either in the form of links or banner ad to inform the users about additional product offerings related to what he or she is searching the website for. Thus, this advertising is considered as a cost effective method to make money online while making it easier for the users to look for what they have been searching without having to go anywhere else.

 

There are several other advantages that this form of advertising program offers to the publishers, website or blog owners as well as the web browsers. If you own an online business then contextual advertising offers you a great way to create a niche in the market as it offers targeted messages for the specific customers.

 

The advertising program scans the text that the user is reading in the website and displays text links or pop up ads that are relevant to the web pages that the user is browsing. So, if the user is looking for information related to fashionable shoes and comes to a website that uses contextual ads, they will find advertisements related to fashionable shoes to help them get useful and practical information without having to further search the Internet.

 

The contextual ads are not only beneficial for the publishers but also for the advertisers because they only need to pay for the ads that have been clicked by the users and not for all the ads displayed on the website. These types of ads come with specialized messages for the target audience and provide the opportunity to do shopping with just one click on the ad links.

 

Given the fact that this form of intelligent advertisements are based on the keywords that the users type on the search engine to find a website, it is more likely that the visitors looking for useful information will click on these links for more information. In this format, any advertisement that is related to that web page content will be displayed to the users and this greatly enhances the possibility of the customers to purchase the products, while at the same time it also boosts the brand visibility.

 

Besides being beneficial for the advertisers and the publishers, the contextual advertisement also provides a high rate of satisfaction for the users because they find all the useful information without having to search any further on the Internet. This form of advertising normally uses the links that have research keywords as the text as when the visitors to your website or blog click on these links, they get the required information along with the appropriate ads.

Ways To Blog Monetize And Earn Money

Do you own a blog and maintain it regularly? You will be delighted to know that the blog you use as a medium to share your knowledge and passion, can also be used to earn online income. In fact there are some amazing techniques that will not take too much of your time and help you make some additional money. Who doesn’t like some extra cash and if you get it through something that you love doing then what can be better than that? So, here we will discuss some easy ways to blog monetize and earn money online.

How to earn from blog?

The widely used and most effective way to make your blog earn money is to use Google Adsense. You just need to sign up and get an AdSense account to start advertising banner ads or text ads on your blog. These advertisements are automatically tuned to match the content of your blog so that visitors coming to your blog will be interested to click on the ad links, and for you get paid whenever a visitor clicks on the advertisements.

Google Adsense:

The biggest benefit of using AdSense is that it doesn’t distract your visitors and the ad links seamlessly integrate with your blog content. Furthermore, it gives you a medium to make the most of the visitors that your blog attracts on a regular basis. The text ads can work like a real treat to give you some additional money.

Affiliate programs:

Using the affiliate programs is another amazing way to earn money from your blog. You can sign up as an affiliate for merchants that offer products or services related to your blog, and you can advertise them online through your blog. If a visitor to your blog clicks on the link and purchases a product, you earn a good commission for it. There are several websites that run affiliate programs for bloggers wanting to make money.

You may consider signing up with Amazon’s affiliate program and sell its products through your blog to earn a decent additional income.

Rent ad space:

If you have a highly successful blog with a good flow of regular traffic, capitalize on this by renting ad space on your site. This means that you allow some real estate on your blog to advertise other people’s websites or products.

Most importantly concentrate on the quality of your blog to make sure that you have a good number of regular visitors, because if you achieve this objective, earning money from your blog will become a breeze.

Take Advantage Of Affiliate Marketing To Make Money Online

People, who try to build their home based business, may opt for two different options – network marketing and affiliate marketing, and you must know the difference between them to know which of them is more appropriate for you. Network marketing allows you to earn commission from multiple levels and these days networking marketing is a far more profitable money making strategy than it was before. On the other hand affiliate marketing can become a great source of income, if you successfully engage the visitors of your blog or site and to do so you would need to perform search engine optimization effectively so you can be easily found in the major searching engines. Knowing the specifics of search engine optimization will allow you to work from anyplace you like and even become a marketing expert in this field.

Affiliate marketing is an art that helps making money on the Internet by using the products of other people, and in order to start making money, you need to choose the right market and what the people might be interested in, what their current needs are and to offer them the right solution for their problem. In order to become successful, you need to partner up with a person who is reliable and whom you can trust. Choosing the right products that are in demand is also essential as this will help you to have a better chance to market yourself efficiently.

Currently affiliate marketing making money does not require too much investment, but it will take some time and efforts to earn profit, and to know how to take a full advantage of this strategy, you need to learn the pros and cons of this service. There are different types and varieties of affiliate advertising, and one of the most common kinds of affiliate marketing is the so-called Pay Per Click or Pay Per Press where the user clicks on certain products on your website and the search engine pays you a profit, which is based on the amount of clicks you get. There are different search engine tools such as Google ad words or MSN ad center that are used to keep a track of the clicks.

There is another useful strategy known as the Pay Per Each Efficiency, where the merchant pays if the referrals of the affiliate convert into real customers. Regardless of the type of your niche, affiliate marketing making money is something easy obtainable if you take the right steps and to begin with, you need to attract a significant volume of traffic that is relevant to your niche, since this is the lifeblood of affiliate marketing business you are going to have. Many affiliate marketers rely on article marketing, as one of the most powerful, reliable and cost-effective tools to build their business strong.

Because clicks don’t equal engagement, Google rolls out new ‘Lightbox’ display ad format

market content:

actually in-text ads has pretty much the same idea as the lightbox, you can use cemmerce tool for affiliate, and while readers hover over certain words the get the information for the item you want to sell, or advertise.

Originally posted on VentureBeat:

Google Lightbox ads

Google introduced a brand new advertising format today that clients pay for based on engagement.

The format, called Lightbox, initially appears as a regular display ad somewhere within a webpage. However, two seconds after a user hovers over the ad, it expands into a large canvas in the center of the page, leaving everything outside of the canvas shaded dark. It’s sort of like what you see when clicking on a Facebook picture, except you’re getting an advertisement.

Based on internal testing from Google, the “Smarthover” method of triggering a Lightbox ad eliminates the majority of accidental ad expansions and increases engagement significantly over standard click-to-expand ads.

The company sees this as a win for marketers, who get a better sense of who is actually interested in an ad and only pay when a user expands the lightbox.

The Lightbox format is the first in a new family of…

View original 52 more words

Affiliate Pay Per Click – Understanding The Relationship Between The Two Is Crucial

Niche Affiliate Marketing System (NAMS) Workshop 3

Niche Affiliate Marketing System (NAMS) Workshop 3 (Photo credit: rogercarr)

Content monetization is all about making your content earn for you. In that respect, affiliate pay per click can be a novel approach to earning money online by using the power of your content to drive visitors to the merchant site. In fact, some publishers write such engrossing literature that users lap it up and go to the parent website and actually purchase the commodity from there.

But, before you can create the same kind of affiliate pay per click magic, you need to learn the ropes first. And it all starts by understanding relationships between different components, which in this case would be affiliate marketing and pay per click criterion.

What Is Affiliate Marketing?

In the online world, marketing dynamics work very differently to those seen in the real world. Advertising and marketing might here lies with the average blogger or web content publisher, who has users reading his or her literature.

The same person now approaches a merchant and strikes a deal wherein he or she will promote a certain product using website or blog and even place an advertisement banner in one of the pages. In return, the merchant promises to share a certain percentage of the sales that are directly influenced by the publisher. Thus, the publisher is now said to have indulged in affiliate marketing.

What’s It Got to Do with Pay per Click?

Pay per click (PPC) refers to a payment scheme whereby the merchant agrees to pay a certain percentage every time a visitor enters his site by clicking on the ad banner that you placed on one of your webpages. Basically, every click on the ad banner on your webpage will automatically mean payment for you, and this is irrespective of whether or not the merchant actually realizes any sale from all those transferences.

As is evident from the above scenario, this PPC scheme can be a part of your affiliate marketing wherein you dedicatedly develop content to promote the chances of someone clicking on the advertisement banners. Thus, this becomes a full circle affiliate pay per click program.

Contextual Advertisements and Enablement Platform

In order to make your affiliate job simpler, you could either go for contextual advertisement providers like Google Adsense or special enablement platforms like Cemmerce. In both cases, you do not have to do the leg work but instead it done for you. However, in teaming up with an online entity like Cemmerce, you enjoy the extra advantages such as affiliate optimization and other online earning opportunities, which you would otherwise not get with Adsense.

Moving Away From CPM With Cemmerce Content Monetization For Publishers

As a publisher who expects to keep his website running at full blast, money from advertising is an important revenue source. In the past CPM has served as a valuable money income source however recent trends have forced publishers to look elsewhere.

Recent studies have found that CPM revenues are down by 19 percent on a monthly basis

Blog Machine

Blog Machine (Photo credit: digitalrob70)

and 31 percent on an annual basis. This means that billions have been siphoned off from display advertisements into Social advertising, search and CPC marketing. While this alarming drop in CPM revenue may be a troubling thought for publishers who depend on ads for their income, there is another mode of content monetization that has been steadily gaining prominence.

Contextual Advertisement Is The Future

Contextual ads can increase your revenue and ensure a long term income even from publications that are months outdated. How can this happen when you won’t even be continuously updating them? By using Cemmerce you shall get a platform to leverage your old and new content to generate additional revenue streets while costing nothing in return to you. Moreover, it also ensures that readers continue to stay on your page engaged all the time.

How does Cemmerce link monetization work?

When you make product references in your publications, commerce automatically provides you live links to use. With these links you shall be giving your readers the latest information relevant to the topic and helping them make immediate purchases while earning a handy income. Thus, with Cemmerce, your readers shall find what they are searching for and you will make money when they purchase something.

This contextual content monetization

Wordle Cloud of the Internet Marketing Blog - ...

Wordle Cloud of the Internet Marketing Blog – 08/15/08 (Photo credit: DavidErickson)

platform allows you to manage more than one website at a time. In fact, your personal dashboard will give you a quick preview of all the controls you need and detailed reports regarding ach website and every page on it.

Benefits Of Using Contextual Monetization Services

Are you wondering what additional benefits you shall get other than automation? Well, for starters, you will have the advantage of spending more time working on your content. Since, Cemmerce does not interfere in the way you present your content, there is nothing stopping you from presenting the truth that resides within your heart.

Moreover, by reducing your dependency on CPM strategies, you shall free up the website and make it look cleaner in the eyes of search engines. Content Monetization through Cemmerce should give you a better Pagerank and SERP position now that Panda and Penguin updates have started cracking the whip on websites with overtly advertised space.