Moving Away From CPM With Cemmerce Content Monetization For Publishers

As a publisher who expects to keep his website running at full blast, money from advertising is an important revenue source. In the past CPM has served as a valuable money income source however recent trends have forced publishers to look elsewhere.

Recent studies have found that CPM revenues are down by 19 percent on a monthly basis

Blog Machine

Blog Machine (Photo credit: digitalrob70)

and 31 percent on an annual basis. This means that billions have been siphoned off from display advertisements into Social advertising, search and CPC marketing. While this alarming drop in CPM revenue may be a troubling thought for publishers who depend on ads for their income, there is another mode of content monetization that has been steadily gaining prominence.

Contextual Advertisement Is The Future

Contextual ads can increase your revenue and ensure a long term income even from publications that are months outdated. How can this happen when you won’t even be continuously updating them? By using Cemmerce you shall get a platform to leverage your old and new content to generate additional revenue streets while costing nothing in return to you. Moreover, it also ensures that readers continue to stay on your page engaged all the time.

How does Cemmerce link monetization work?

When you make product references in your publications, commerce automatically provides you live links to use. With these links you shall be giving your readers the latest information relevant to the topic and helping them make immediate purchases while earning a handy income. Thus, with Cemmerce, your readers shall find what they are searching for and you will make money when they purchase something.

This contextual content monetization

Wordle Cloud of the Internet Marketing Blog - ...

Wordle Cloud of the Internet Marketing Blog – 08/15/08 (Photo credit: DavidErickson)

platform allows you to manage more than one website at a time. In fact, your personal dashboard will give you a quick preview of all the controls you need and detailed reports regarding ach website and every page on it.

Benefits Of Using Contextual Monetization Services

Are you wondering what additional benefits you shall get other than automation? Well, for starters, you will have the advantage of spending more time working on your content. Since, Cemmerce does not interfere in the way you present your content, there is nothing stopping you from presenting the truth that resides within your heart.

Moreover, by reducing your dependency on CPM strategies, you shall free up the website and make it look cleaner in the eyes of search engines. Content Monetization through Cemmerce should give you a better Pagerank and SERP position now that Panda and Penguin updates have started cracking the whip on websites with overtly advertised space.


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