Content monetization is all about making your content earn for you. In that respect, affiliate pay per click can be a novel approach to earning money online by using the power of your content to drive visitors to the merchant site. In fact, some publishers write such engrossing literature that users lap it up and go to the parent website and actually purchase the commodity from there.
But, before you can create the same kind of affiliate pay per click magic, you need to learn the ropes first. And it all starts by understanding relationships between different components, which in this case would be affiliate marketing and pay per click criterion.
What Is Affiliate Marketing?
In the online world, marketing dynamics work very differently to those seen in the real world. Advertising and marketing might here lies with the average blogger or web content publisher, who has users reading his or her literature.
The same person now approaches a merchant and strikes a deal wherein he or she will promote a certain product using website or blog and even place an advertisement banner in one of the pages. In return, the merchant promises to share a certain percentage of the sales that are directly influenced by the publisher. Thus, the publisher is now said to have indulged in affiliate marketing.
What’s It Got to Do with Pay per Click?
Pay per click (PPC) refers to a payment scheme whereby the merchant agrees to pay a certain percentage every time a visitor enters his site by clicking on the ad banner that you placed on one of your webpages. Basically, every click on the ad banner on your webpage will automatically mean payment for you, and this is irrespective of whether or not the merchant actually realizes any sale from all those transferences.
As is evident from the above scenario, this PPC scheme can be a part of your affiliate marketing wherein you dedicatedly develop content to promote the chances of someone clicking on the advertisement banners. Thus, this becomes a full circle affiliate pay per click program.
Contextual Advertisements and Enablement Platform
In order to make your affiliate job simpler, you could either go for contextual advertisement providers like Google Adsense or special enablement platforms like Cemmerce. In both cases, you do not have to do the leg work but instead it done for you. However, in teaming up with an online entity like Cemmerce, you enjoy the extra advantages such as affiliate optimization and other online earning opportunities, which you would otherwise not get with Adsense.